Remote Email Writing Consultant wanted | $45 to $65 per hour

COMPANY/PUBLICATION: CORPORATE SYSTEMS ASSOCIATES

The Email Writing Consultant is responsible for writing highly effective, action inducing marketing emails to strengthen engagement with independent insurance agents and brokers in our B2B email marketing channel. This position will leverage marketing, direct response and creative writing experience to develop emails that elevate agent consideration of Travelers and agents’ likelihood to place more insurance with the company. The Email Writing Consultant collaborates with the Planning team and Content teams to capture all campaign requirements and ensure that content is positioned appropriately and effectively based on channel best practices.

Reporting to the Sr. Director of Email Marketing, this position will proactively provide email marketing writing support for both Business Insurance and Enterprise email campaigns. The consultant will also share email writing and content development as a member of the Email Center of Excellence (CoE).

PRIMARY JOB DUTIES AND RESPONSIBILITIES:

• Leverages email and direct-response writing techniques to create highly engaging. Enterprise/Business Insurance emails for a B2B agent audience that drive further engagement with content and applications.
• Responsible for the positioning content and unique value propositions that further the goals of integrated marketing campaigns.
• Works collaboratively with planning and content leads as well as email channel managers to understand campaign objectives and meet the requirements as documented in the email brief.
• Reinforces established channel writing standards and techniques consistent with best practices and brand guidelines.
• Other duties as assigned.

MINIMUM QUALIFICATIONS:

• Minimum of 4 years of email writing experience, preferably including B2B and content marketing experience.

EDUCATION, WORK EXPERIENCE, & KNOWLEDGE:

• Bachelor's Degree or equivalent experience preferred.
• 5+ experience with email and other promotional writing preferred.
• Proven track record creating effective and engaging emails.
• Experience working in a large matrixed organization is a plus.
• General knowledge of email channel technology and user experience as well as creative, copy, production and media planning functions.
• Experience using workflow tools (Workamajig, Workfront, Workfront Proof etc.).
• Experience in insurance and/or financial services is a strong plus.

JOB SPECIFIC TECHNICAL SKILLS & COMPETENCIES:

• High degree of understanding how email marketing delivers positive business outcomes.
• Demonstrated ability to think creatively and position content meaningfully to the recipients.
• Highly collaborative work style and ability to demonstrate credibility across job functions and levels.
• Excellent verbal, written and interpersonal communication skills.
• Ability to succeed in a dynamic, fast-paced environment.
• Self-driven and able to complete requirements outlined in digital briefs with minimal direction.
• Strong bias toward action, results-oriented and persistent.
• Individual must be highly organized with strong attention to detail
• Strong computer skills required. Must be proficient in Microsoft Office.
• Successfully work in a matrix organization.

Pay: $45.00-$65.00 per hour

CONTACT INFORMATION:

Applications: Via Indeed or via CSA Jobs

Website: https://www.csahartford.com/

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