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Ecommerce Copywriter wanted for a pet startup | $21-$27 per hour

Added 2020-03-27 06:27:54 +0000 UTC

BASEPAWS IS LOOKING FOR AN ECOMMERCE COPYWRITER.

Basepaws is a pet health and genetics startup located in El Segundo, CA. We created the world’s most innovative DNA test for pets, and are the world leader in companion animal genetics, creating a world where pets and their people benefit from insights powered by DNA.

We’re looking for an E-Commerce Copywriter to join our team.

In this role, you will edit and write compelling, pitch-perfect, SEO optimized e-commerce driven copy for our website, email newsletter, blogs, ebooks, promo materials, video scripts, digital advertising, and other marketing initiatives. You will be a key player in our evolving brand, ensuring visual and voice consistency across all channels. The ideal candidate can come up with smart, creative copy and ideas and carry them through to completion. You are smart, funny, organized, collaborative and enjoy wearing many hats. Oh, and you love cats (owning a cat is a BIG plus) and pets in general!

JOB RESPONSIBILITIES:

Develop a content strategy aligned with short-term and long-term marketing targets.
Master and hone the Basepaws voice and ensure consistency across all assets.
Use best practices across the board, including SEO, hashtags, etc.
Collaborate with marketing and design teams to plan and develop site content, style, and layout.
Write e-commerce brand content for email campaigns, homepage, landing pages, social media feeds, product descriptions, maker bios, blog posts, and other marketing initiatives.
Maintain e-blast, newsletters and content calendar / editorial calendar.
Oversee social media writing (Instagram, Facebook, Twitter, LinkedIn) and be in one team with a social media manager.
Create and publish engaging, topic-specific content (website, blogs, community).
Write, prepare, edit and post SEO-friendly blog posts in the CMS, including formatting text and sourcing images.
Monitor, analyze and report on progress using relevant data tools, etc.
Create and maintain reference databases for key projects including subject lines, language documents and product naming.

REQUIREMENTS:

3+ years in a copywriting and/or content manager role; e-commerce or pet company experience is a must; Working with our target group (women, 25+, millennials) a huge plus.
Experience posting for posting blogs, working with websites, newsletters, social media is a must.
Deep familiarity and expertise with best SEO practices.
Experience in consumer-friendly UX writing for consumer need-states
Perspective and authority as a true “strategist,” offering stellar copy and content as well as recommendations about how the content narrative should unfold across all customer touchpoint
You know the difference between a compelling subject line, witty social caption and an e-commerce landing page.
You’re deadline-driven, highly organized, creative, funny, with an obsessive attention to detail.
You are obsessed with KPIs such as open rates, click-to-open rates, social engagement and more.
Bonus points for familiarity with operating within a CMS platform, basic knowledge of HTML, tech-savvy.

JOB SUMMARY: