Remote Copywriter wanted for advocacy-driven organization | $30-$60 per hour

COMPANY/PUBLICATION: FOOD REVOLUTION NETWORK 

Note: This is a 2-month “temp to hire” (with full-time hours for the  duration of the assignment) position to create copy for a specific  marketing funnel (Healthy Brain). It has the potential to evolve into a  permanent position.

This Temp To Hire Copywriter will  work directly with the Head of Marketing, FRN’s CEO, and the Head of  Content to drive the development of highly effective marketing copy for  an upcoming product launch, entitled Healthy Brain: How to eat, move,  sleep, think, and play for lifelong brain health, a 6-module online  course.

This temporary assignment will be for  approximately two months and will include writing copy for landing  pages, sales pages, email messages, video scripts, affiliate swipe copy,  lead generation resources, and potentially ads to maximize the results  of launching this new course in October 2020.

This  position will be responsible for the delivery of high-quality and  effective copy that matches FRN’s tone, values, and voice, resonates  with the needs and aspirations of FRN’s audience, and accomplishes  organizational marketing objectives.

For an example of  the type of work this role will likely include, applicants are  encouraged to visit thriving.foodrevolution.org, opt-in to the free  funnel, and review the copy on pages and emails in that funnel. This  funnel will follow the same structure.

At the end of the temporary assignment, FRN will evaluate the possibility for a full-time position.

Reports To: Head of Marketing

Start Date: Immediate

CORE RESPONSIBILITIES

• Assist in the planning of and lead the writing, editing of all  project-related marketing copy, including video scripts, landing pages,  sales pages, welcome pages, lead magnets, browser notifications, ads,  and related copy.
• Write first drafts of marketing related email copy for affiliate  swipe, program promotion, welcome messages, content delivery messages,  and sales messages for the project.
• Develop solid understanding of FRN’s copy, funnel flow, target  audience, and segmentation to enable communication that reaches the  heart of our audience, enrolls them, inspires them, and motivates them.
• Evaluate and learn from FRN marketing data, split testing results,  and past experience so as to enable constant improvement and high  probability of success.
• Report on progress of current assignments via company project  management tools, as well as through direct communication with the Heads  of Marketing and Content.
• Propose and draft segmentation copy where appropriate, so that  distinct versions of copy reach distinct audiences with maximum  effectiveness.
• Review all final pages, emails, and marketing materials for quality assurance during page testing stages.
• Suggest split test ideas for headlines, images, and other key spots of potential uplift

SKILLS REQUIRED

• Must possess copywriting experience for online products and marketing funnels
• Solid background in understanding of whole foods, plant-based nutrition
• Detail-oriented, with excellent written communication skills
• Must possess a robust knowledge of email, content, and inbound marketing
• Must be skilled in writing copy that conveys credibility, integrity, passion, and enthusiasm
• Must be able to draft initial drafts of copywriting at a fast (and efficient) pace
• Must possess a high competency in copyediting
• Must possess a high degree of attention to detail
• Must possess excellent spelling, grammar, and punctuation
• Must possess and demonstrate both intellectual and emotional intelligence
• Must possess a high level of personal and professional integrity
• Must be able to manage and meet deadlines
• Must be broad-minded, non-judgmental, and team-oriented
• Willing to do “whatever it takes” to meet commitments and support team outcomes
• Skilled in non-defensive communication
• Willing to give and receive constructive feedback
• Skilled in proactively negotiating and renegotiating deadlines as needed
• Strong organizational and project management skills
• Strong time management skills
• Must be able to align with and effectively advocate for the mission  and message of Food Revolution Network and our stand for healthy,  ethical, and sustainable food for all

OTHER REQUIREMENTS

• Reliable computer (Mac OS preferred)
• Reliable high-speed Internet connection
• A quiet, functional and stable work environment (home or home office okay)
• Comfortable working with a team via Slack
• Comfortable working with others via Zoom video conferencing
• Comfortable working within Jira for project and task management
• Expert-level proficiency with Google G Suite products, specifically Docs and Sheets

EXPERIENCE

• (Required) Strong knowledge of and passion for whole-food, plant-based eating
• (Required) Minimum of 3 years professional writing experience
• (Strongly Preferred) History creating successful sales funnels or other online marketing copy
• (Strongly Preferred) Background in health, specifically  food/nutrition, bonus points for background/experience in whole foods  plant-based nutrition
• (Preferred) 2+ years copywriting (sales copy) experience

ABOUT US

Food Revolution Network is  an online-based education and advocacy-driven organization committed to  healthy, ethical and sustainable food for all. Guided by John and Ocean  Robbins, we have more than 500,000 members and the collaboration of many  top food revolutionary leaders of our times. Food Revolution Network  aims to empower individuals, build community, and transform food systems  to support healthy people and a healthy planet.

ABOUT YOU

We  like to work with people who are passionate about the mission of Food  Revolution Network. They love organic, non-GMO, plant-strong, fair-trade  foods and are supportive of the food revolution and environmental  sustainability movements worldwide. They also support our science and  fact-driven “big tent” approach, which promotes a plant-based direction  while being inclusive of a broad range of eaters.

OUR COMMITMENT TO EQUAL OPPORTUNITY

Food  Revolution Network is a committed equal opportunity employer. FRN  recruits, employs, trains, compensates and promotes regardless of race,  religion, color, national origin, sex, disability, age, veteran status,  and other protected status as required by applicable law. At FRN, we aim  to be a place where a diverse mix of talented people bring their  skills, life experience, passion and creativity to create a whole that  is greater than the sum of its parts. We are committed to healthy,  ethical and sustainable food for ALL, and that requires a proactive  dedication to advocating for equity, inclusion and opportunity including  for those communities that have been most negatively impacted by our  toxic food culture. We are committed to equality and believe in  diversity of race, gender, sexual orientation, religion, ethnicity,  national origin and all the other characteristics that make us unique,  and that enable each person to bring talents, insights and skills that  can better further FRN's mission.

WORK LOCATION

FRN  is a fully remote team, with team members in multiple time zones in the  United States. This position may be performed from anywhere, but we  strongly prefer North America-compatible time zones, with a required  availability from 9am - 3pm Pacific Time Monday through Thursday.

COMPENSATION

$30-$60/hour, depending on experience.

Permanent  full-time employees also receive paid time off, flexible time off for  holidays, wellness time off, health, vision and dental insurance,  opportunities for bonuses, and other benefits. 

JOB SUMMARY: 

• Looking for: Copywriter
• Location: This position may be performed from anywhere, but we  strongly prefer North America-compatible time zones, with a required  availability from 9am-3pm Pacific Time Monday through Thursday
• Compensation: $30-$60/hour, depending on experience

CONTACT INFORMATION: 

• Original job posting: Click here 
• Website: https://foodrevolution.org/