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Remote Direct Response Copywriter wanted | $60,000+ per year

Added 2020-09-11 00:25:07 +0000 UTC

COMPANY/PUBLICATION: BASIS

But first, Basis.

Basis is dedicated to replacing everyday humdrum commodities with superior lifestyle solutions. We create and market products that support people in their daily pursuits; be it health, beauty, or lifestyle. Everything in our growing line of must-have brands is conceptualized, designed, developed, branded, and sold in-house by our quality-obsessed team members. We play a hands-on role from spark to supernova because we don’t want anything to get in the way of providing the best customer experience possible.

Basis is and will remain a fully remote company.

JOB DESCRIPTION

Basis’s products are easily the best on the market, and we are seeking a creative, organized, marketing-minded eCommerce copywriter to brag about them to the world. You will play a critical role in crafting, defining, and refining the brand voice of all four of our brands here at Basis.

We seek a creative thinker and passionate doer to be responsible for oversight and management of our copy across all four of Basis’s brands.

WHO YOU ARE?

You are a self-starter who is a creative problem solver, thrives under pressure, enjoys fast-paced work, and is motivated by success. You are as creative and aesthetically minded as you are analytical and data-driven, embracing the idea of authentic, on-brand marketing.

You can come up with original storytelling ideas while being able to concisely present the results of daily, weekly, and monthly campaigns to better inform cross-functional teams on what is working for Basis’s brands.

You are curious to a fault, understand our brands inside and out, never miss a deadline, and thrive on copy that provides massive value. As one of the primary points of contact between the company and the customer, you relentlessly uphold our standards for excellence and authenticity in everything you write. This will be done through on-brand conceptualizing, editing, and testing for email, ads, web, packaging, and product campaigns.

WHAT YOU’LL DO:

Craft thoughtful, strategic, and conversion-oriented educational and sales copy to support each step in the conversion funnel. If it doesn’t sell, it isn’t creative.
Conduct high quality research to deeply understand the behaviors, needs & interests of our consumers. Understand their psychological processes.
Understand our audience better than they understand themselves and recognize potential growth into new audiences. Our core purpose is to build unique brands that improve the quality of life.
Work directly with the Brand Managers and internal marketing team(s) to create compelling copy that:
Drives conversion, sign up, and retention across our email and ad flows.
Supports product launches, promotions, and marketing campaigns.
Opens new opportunities to expand our reach on new platforms, creating compelling, channel-specific ideas and messages.
Builds our brands’ armies from the ground up, one polarizing statement at a time.
Develop new angles and communication styles for customer acquisition from scratch.
Ensure all copy adheres to our rigorous excellence standards. Authenticity is critical and everything we communicate to our current, past, or future customers must closely align with our brand voice and meet or exceed our excellence bar.
Propose, brainstorm, and discuss ideas with a creative team and work directly with the video production team to accomplish the desired script.
Define the final copy for all our advertising strategies: ad texts, video texts, scripts; and the customer flow: landing pages, sales pages, collection pages, product descriptions, upselling Amazon listings, conversational marketing channels, and social media.
Recommend and support creation of copy for A/B testing and conversion rate optimization efforts.
Pitch and brainstorm ad/brand copy ideas that keep upping our brand game.
Write like real people speak.

NECESSARY SKILLS AND ATTRIBUTES FOR SUCCESS:

3-5 years of sales and creative copywriting experience with eCommerce companies or agencies
Experience writing copy in an eCommerce and marketing environment with a deep understanding of these areas and the challenges and opportunities of a high growth company.
A proven track record writing high-converting, strategic copy.
An understanding of how to repurpose and differentiate the same message across different channels to speak to various audiences while keeping copy fresh and engaging.
An excellent communicator. Strong communication skills and an encouraging, team-focused attitude. You intuitively know who needs to know what information, and when they need to know it.
Results-driven. You know what you’re going after, and you’re driven to achieve it by figuring out what did or didn’t resonate with our customer and improving upon that.
Awareness of trends in culture, in particular the digital space, and a desire to take risks and experiment with new and unique ways a brand shows up in the world.
Self-starter. You never miss a deadline you're given, but more importantly you have the ability to juggle multiple projects at one time.
Understanding of SEO best practices on copy, headlines, tags, and keywords.
Organized and efficient. You are ready to optimize processes around bettering our copy through experimentation and testing.
Comfortable with presenting data and incorporating it into results-sharing.

WHAT MAKES US SPECIAL

We give a shit! - We care. We are slightly obsessive. We sweat every detail. We fight for what we think is best for Basis and our customers.
We put our money where our mouth is - We own our words. We own our actions. We own our mistakes.
We solve problems - You won't find us waiting around for someone else to fix a problem, if we can get our hands on it first.
It's all about the people! - We can't take care of others (our customers) without taking care of ourselves (our people) first. That's why we pay extremely competitive salaries and offer a variety of perks to help you optimize your health.

IMPROVE YOUR ODDS OF AN INTERVIEW: The application process at Basis is in-depth because we only hire truly dedicated individuals. Please take your time to make sure your application is the best representation of your skills and personality.

No application will be considered unless this sheet is properly filled out:

https://docs.google.com/forms/d/1pM_Cydo0EWohpe7sxZaEEsrz3W6dhEp8C5H4wAyJSh4

WHAT WE OFFER:

Salary: We pay competitively because we want the best people at our company.
Remote Office Hours: You design your own workday. Work whenever you want, from wherever you want.
Health Insurance: We offer medical insurance coverage options. We also provide low-cost dental and vision coverage for all employees.
401k Plan: Generous company matching program.
Bonuses: Potential for yearly profit sharing.
Vacation & Holidays: We have a strict two week minimum of vacation taken per year, and anything over that is unlimited and up to you. Take any holiday you want, but also feel free to work on any holiday you want.
Environment of D2C eCommerce junkies who love to learn, execute, and scale
Opportunity to flourish with a growing company. You have the chance to join the team early and become a crucial part of our success.
Free products: You need to be able to brag about how awesome Basis’s products are, so team members get free product for their personal use

JOB SUMMARY: