Remote Writer wanted for food education and advocacy organization | $48,000 to $72,000 per year
Added 2020-10-09 18:56:51 +0000 UTCCOMPANY/PUBLICATION: FOOD REVOLUTION NETWORK
This is a 2-month “temp to hire” (with either full-time or part-time hours, for the duration of the assignment) position.
It has the strong potential to transition to a permanent position for the right applicant.
Applications that do not have a cover letter or complete answers to the questions will not be considered.
WRITER
A Writer for Food Revolution Network (FRN) is responsible for creating strong initial drafts of articles, advertising copy, sales page copy, email copy, course content, video scripts, and other written resources that capture the voice, style, and nutritional and world “point of view” of FRN, which includes the individual voices of FRN’s founders and featured experts as appropriate.
A Writer helps FRN reach a diverse audience with credible and empowering content (courses, handbooks, articles, videos, social media, books, and more) that support positive action for healthier lives and a healthier world. They have expertise in and are proponents of a whole foods, plant-based diet, and are proficient in citing medical journals and other technical publications, and accurately translating their findings to a mass audience. They have excellent communication skills, strong multicultural competency, and are skilled in engaging and including people from a diversity of perspectives and lifestyles.
Most, if not all, content will be “ghostwritten” to represent the company as a whole or the public-facing brand representatives.
Reports to: Head of Content
CORE RESPONSIBILITIES
The Writer collaborates with relevant team members to plan, write, edit, and otherwise contribute to:
- Articles for FRN blog and other properties.
- Course contents and scripts.
- Video scripts, thematic outlines, and pacing.
- Copywriting for marketing of courses, products, and online funnels.
DETAILED RESPONSIBILITIES
- In all assignments, ensure clear communication and common understanding of outcomes and expectations; and maintain accountability for timelines and deadlines.
- Develop a solid understanding of FRN’s target audience, and the subgroups within it, to enable communication that reaches the heart of our audience, enrolls them, inspires them, and motivates them.
- Align with and effectively advocate for the mission and message of Food Revolution Network and our stand for healthy, ethical, and sustainable food for all.
- Ensure that we stay on brand and aligned with our values.
- Review all work deliverables after publishing for quality assurance.
- Effectively understand a health-minded audience, preemptively address objections, constructively lean into rather than avoiding controversies, and build compelling messaging.
ARTICLES
- Identify new content, resources, and products that the FRN audience wants, and bring ideas to the Content Team.
- Collaborate with the Content Team to optimize the workflow for FRN articles.
- Write/Draft 1-3 original articles per week (600-5,000 words).
- Repurpose existing FRN content into new articles.
- Revise existing articles to bring them up to date.
- Provide image suggestions for articles drafted.
- Utilize tools like WordPress SEO to optimize content for search engine reach.
COURSES
- Collaborate with relevant team members to produce content for courses, interviews, and other premium content.
- Repurpose existing FRN content into new products and resources.
- Collaborate with featured experts, merging their content into the FRN content ecosystem.
- Assist with the writing/drafting of sales copy, as appropriate, for landing and sales pages, follow-up email sequences, video scripts, social media, and advertising.
- Assist with creating written content for supplemental resources.
VIDEOS
- Collaborate with relevant members to draft video scripts for FRN content, social media, or for marketing of products and resources.
- Write and edit video scripts in tandem with the CEO to effectively embody and enhance their voice and impact.
COPYWRITING
- Collaborate with relevant team members to plan, write, edit, and otherwise contribute to the production and promotion of advertising, articles, books, browser notifications, courses, email copy, handbooks, infographics, landing pages, marketing funnels, other marketing copy, masterclasses, sales pages, other sales copy, social media, and other written items.
- Propose and draft segmentation copy where appropriate, so that distinct versions of copy reach distinct audiences with maximum effectiveness.
- Evaluate and learn from FRN marketing data, split testing results, and past experience to enable constant improvement and high probability of success.
- Other copywriting projects as needed.
REQUIRED SKILLS
- Effectively manage deadlines
- A strong, story-driven, journalistic style
- Ability to engage with medical and scientific research
- Ability to cite previously published works correctly
- Detail-oriented, with excellent written communication skills
- Strong spelling and grammar skills, with copy editing experience
- Ability to align with style and voice for FRN, John Robbins, and Ocean Robbins
- Excellent organizational habits and project management expertise
- Excellent attention to detail, including spelling, grammar, and punctuation
- Online writing experience
- Copywriting experience
- Strong organizational skills
- Strong time management skills
- Understanding of and willingness to learn about and incorporate strong principles of SEO
OTHER REQUIREMENTS
- Reliable computer (Mac OS preferred)
- Reliable high-speed Internet connection
- A quiet, functional and stable work environment (home or home office okay)
- Comfortable working with a team via Slack
- Comfortable working with others via Zoom video conferencing
- Comfortable working within Jira for project and task management
- Expert-level proficiency with G Suite products, specifically Docs and Sheets
- Understanding and willingness to learn about and incorporate strong principles of SEO.
- Reports on the progress of current assignments via project management tools, as well as through direct communication with the direct report.
EXPERIENCE
- Strong knowledge of and passion for whole-food, plant-based eating (required)
- 3+ years professional writing experience (required)
- Ghostwriting experience (preferred)
- Copywriting (sales copy) experience a plus
- Background in health, specifically food/nutrition (strongly preferred), bonus points for background/experience in whole foods plant-based nutrition
- Practices predominantly whole food, plant-based lifestyle
- Bachelor’s Degree in journalism, communications, creative writing, marketing, or related (preferred)
ABOUT US
Our mission is healthy, ethical, and sustainable food for all.
Food Revolution Network is an online-based education and advocacy-driven organization committed to healthy, ethical and sustainable food for all. Guided by John and Ocean Robbins, we have more than 600,000 members and collaborate with many of the top food revolutionary leaders of our times. Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. We prioritize an intentional contribution to the health and wellbeing of marginalized communities, exposing and challenging the impacts of the race and class divides, and supporting equity, opportunity and health for everyone.
About You
You believe in the power of healthy, organic, fair trade, local, plant-strong food to change the world. You’re passionate about supporting the food revolution and movements for a more healthy, ethical, equitable, and sustainable world. You support our scientifically grounded, fact-driven and welcoming approach, which promotes a whole foods, plant-based approach and is inclusive of a broad range of eaters.
You’re values-driven, highly motivated, self-aware, ethical, emotionally intelligent, compassionate, socially conscious, constantly learning, and respectful of yourself and others. You’re reliable, dedicated, undaunted, persistent, friendly, and forthright. You admit your mistakes, clean up your messes, and learn from everything.
OUR COMMITMENT TO EQUAL OPPORTUNITY
Food Revolution Network is a committed equal opportunity employer. FRN recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At FRN, we aim to be a place where a diverse mix of talented people bring their skills, life experience, passion and creativity to create a whole that is greater than the sum of its parts. We are committed to healthy, ethical and sustainable food for ALL, and that requires a proactive dedication to advocating for equity, inclusion and opportunity including for those communities that have been most negatively impacted by our toxic food culture. We are committed to equality and believe in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other characteristics that enable each person to bring unique talents, insights and skills.
WORK LOCATION
FRN is a fully remote team, with team members in multiple North American time zones. This position may be performed from anywhere, but we strongly prefer North America-compatible time zones, with a required availability from 9am - 3pm Pacific Time Monday through Thursday.
COMPENSATION
$48k-72k annual salary (paid semi-monthly), depending on experience, with potential performance bonuses.
Permanent full-time employees also receive paid time off, flexible time off for holidays, wellness time off, health, vision and dental insurance, opportunities for bonuses, and other benefits.
JOB SUMMARY:
- Looking for: Writer
- Location: This position may be performed from anywhere, but we strongly prefer North America-compatible time zones
- Compensation: $48,000-$72,000 annual salary, paid semi-monthly
CONTACT INFORMATION:
Original job posting: Click here
Website: https://foodrevolution.org/