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Remote Content Marketing Writer wanted | $60,000-$80,000 per year

Added 2020-10-15 19:00:50 +0000 UTC

COMPANY/PUBLICATION: SECURE STRUX

Content Marketing Specialist

Salary:60K+

SecureStrux is looking to expand our marketing team with a content marketing writer and strategist. Ourprimary marketingfocus is building brand awareness and thought leadership in the Defense Industrial Base. As this is more established, we will add in a focus on lead generation and account-based marketing.

SecureStrux has a team of client-facing, cybersecurity and compliance senior technical talent that are some of the best in the nation. We are in an ongoing process of elevating our brand and messaging to match the premium knowledge and consulting we deliver. Our client base is spread across from small manufacturing and service companies to fortune 100 aerospace and defense companies.

If researching, learning, and writing about compliance, cybersecurity, and how it is evolving in the Defense Industrial Base is exciting to you, we want to meet with you.

OUR MAIN AREAS OF EXPERTISE ARE:

Command Cyber Readiness Inspections (CCRIs)
Risk Management Framework for DoD & DCSA (NIST 800-53 & 800-37): https://csrc.nist.gov/projects/risk-management/rmf-overview
Cybersecurity Maturity Model Certification (CMMC) (NIST 800-171): https://www.cmmcab.org/ https://www.acq.osd.mil/cmmc/index.html

JOB DESCRIPTION:

SecureStrux is looking for a skilled content writer to create engaging content that will connect with and cybersecurity and compliance individuals that work for companies in the Defense Industrial Base. Our audience spans the entire breadth of small manufacturing and service companies to fortune 100 aerospace and defense companies
Most of our content revolves around highly specific technical services and the need to meet DoD/DCSA compliance requirements
You should be comfortable researching, creating strategy, and writing for this type of industry. A background in compliance or IT services will be a big plus and simplify the learning curve
This marketing specialist will manage all written content we are and will create for organization purposes and includes taking responsibility for our inbound marketing and brand awareness tactics, including:Website content (Create new, update, optimize)
Email Marketing
White Papers/Ebooks
Social Media Publishing
Blog writing
Press Releases
Printed Collateral
You will develop engaging content to generate website traffic and convert it into marketing and sales qualified leads
You should understand and match our brand voice, and keep our content consistent with that voice across the different mediums
Your responsibilities will include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading content before publication

RESPONSIBILITIES:

Content Marketing Strategist responsibilities include:
Growing organic traffic to our website through on-site content creation and optimization, guest blogging, and other off-site content creation items and collaborating with and supporting our SEO agency in their technical SEO and link building efforts. (Users up 47% in the last six months vs. previous period)
You will be crafting and optimizing our website content to increase conversions of website visitors
Building and executing email marketing strategies to nurture marketing and sales qualified leads and maintain awareness of our services among our existing client base
You will be growing our overall brand awareness in the Defense Industrial Base.
Work closely with the marketing team to develop and execute the content marketing plan in tandem with the overall marketing strategy
Identify gaps in our content and recommend new topics
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve organization targets
Develop editorial calendar, complete tasks, work with sub-contractors, the technical team, and agencies, and ensure deadlines are met
Develop new content such as website, blog posts, press releases, brochures, social media, emails, and video scripts
Edit, proofread, and improve the content
Optimize content considering SEO and Google Analytics
Share content through various channels, ensuring strong web presence
Receive client feedback and generate ideas to increase client engagement
Manage the social media calendar and assist with writing content for social media
Schedule social media posts
Responsible for editing and proofreading materials to ensure copy supports organization brand voice and messaging
Create style guides to use as a reference
Proofread and edit written pieces before publication
Conduct keyword and SEO research to understandclients' needs
Monitor web traffic and engagement (e.g. conversions and bounce rates)
Coordinate with marketing and design teams to illustrate articles
Follow industry-related news and generate ideas around trending topics
Review and update published content as needed
Research industry-related topics (combining online sources, interviews, and studies)
Coordinate with marketing and design teams to illustrate articles
Ensure all-around consistency (style, fonts, images, and tone)

REQUIREMENTS:

Four (4) + years' experience as a Content Marketing Specialist/Strategist, Content Writer, or similar role
Proficiency in:
MS Office
WordPress
SEMRush or AHRefs
Google Keyword Planner/Google Search Console
Excellent communication and writing skills in English
Hands-on experience with SEO and web traffic metrics
Expertise in social media platforms
Project management skills and attention to detail
Experience doing research using multiple sources
Website content (Create new, update, optimize)
White Papers/Ebooks
Social Media Publishing
Blog writing

SKILLS:

Update/Optimmize content on WordpressGuetenberg Blocks
Familiarty with Yoast SEO
Asana
SEMRush/AHRefs
HubSpot
Email
Blogs
Social Publishing
Landing Pages

REQUIREMENTS FOR ALL EMPLOYEES:

Use your best efforts to do your work
Tell your manager when you don’t understand a task, require more resources or training, or otherwise can’t complete your work for any reason
Tell your manager as soon as possible when you encounter obstacles that will stop you from completing your work up to the required quality and within the specified deadlines (no surprises!)
Tell your manager when you can get more work done, when you can do it better or faster, or when you can increase the quality of your work
Demonstrate behavior consistent with company values and work within prescribed boundaries, including company policies, standards, or procedures
Tell your manager when you’re unable to work at your best

JOB SUMMARY: