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Remote Copywriter wanted | $50,000-$60,000 per year

Added 2020-09-30 21:54:11 +0000 UTC

COMPANY/PUBLICATION: FUNCTION AT PROMANTUS

Function is seeking an experienced and engaging Copywriter to join our Campaigns team.

Initially, you will be responsible for crafting a wide array of diverse content, including marketing material, website copy, in-depth articles and product descriptions for use across various communication channels belonging to our client, International WELL Building Institute -- a public benefit corporation whose mission is to improve human health and well-being in buildings and communities.

You will show off our client's voice, articulate their inspiring vision, and communicate the value of their products. We're looking for a seasoned writer and editor who can produce standalone blog posts, write email campaigns, and communicate with potential customers through web content. You'll also be afforded plenty of opportunities to edit, improve upon, or otherwise expound the writing of others before it goes out to their wide audience.

We'd like someone who can quickly understand and synthesize detailed technical information, spanning the areas of health, wellness and building design and construction. You should be able to write broadly understandable web content, blog posts, in-product text, and more. We're looking for a writer who has an established ability to express difficult-to-grasp topics so that they're understandable by a mainstream audience — while staying both accurate and concise.

COPYWRITER

In this role, you'll work as part of Function's Campaigns team, and in close alignment with our client IWBI's product, engineering, and marketing teams.

The writer we're looking for has three central proficiencies which will enable them to produce the material we need.
Marketing: Your writing excites and engages. You can emphasize the value our client provides and allow people to imagine how it'll fit into and enrich their lives. Your language drives home a fundamental call to action without overwhelming readers with an aggressive hard sell. Equally important, you are able to tailor that message to fit character constraints provided and enforced by some marketing channels.
Technical: You can explain convoluted and arcane technical designs in straightforward engaging language. Your technical explanations retain the precision and accuracy that technical readers expect. Those unfamiliar with the advanced details get an accurate overview without being intimidated or browbeaten. You have a general familiarity with the privacy, security, advertising, and web concepts at the core of the product.
Product: You — personally — appreciate the well-crafted and the thoughtfully-put-together. You get excited about the ins and outs of the things you use, both physical and digital. You might have experience with product work, design practice, or functional art projects.

RESPONSIBILITIES

You don't need to have experience doing all of these things already. But you should be excited about getting to work on these sorts of projects.
Working with the marketing team to craft our public facing messaging and copy.
Manage and maintain a continuous stream of content emphasizing a product's features and benefits, blending your own writing with (edited) work from the product and engineering teams.
Spearhead content creation for IWBI's web presence, coordinating with the design and operations teams. You focus on the words and ideas; design lays them out and illustrates; operations maintain & deploy.
Compose emails and posts to people who use IWBI and related services. Some of these will be informative "Check out our new stuff!" and some functional "Your account has been approved…"
Translate engineering-focused documentation and artifacts from GitHub wikis and issues, product specifications, and other uninspiring sources into clear and informative material which everyone finds easy to read.

REQUIREMENTS

You are a great writer and editor.
Can articulate IWBI's mission and vision to the wider public.
You can write accurately and engagingly about technical products
You can improve and turn around other people's copy.
You are broadly familiar with the technical and market spheres in which our client operates.
You have experience with digital marketing, digital advertising, and social media marketing.
Familiarity with SEO copy best practices and paid ad formats a plus.

Please submit a resume or CV along a selection of links demonstrating your writing range and showing the work most relevant to this role.

Full-time, in-office or remote. Offices in Washington DC, Pittsburgh PA, and Raleigh NC.

Note: the selected candidate start with a fully compensated 3 month trial; followed with a formal salaried offer and full benefits, if all parties agree.

Function is the creative studio at Promantus Inc., exploring the relationship between wellness, technology, and the built environment. We’re focused on bringing new concepts and ideas into the world, and have built a team of designers and engineers taking big risks and pushing technological and cultural boundaries.

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