Write Jobs PLUS+

Remote Writer / Content Marketing and Social Media Specialist wanted | $35-$48 per hour

Added 2020-12-24 21:50:30 +0000 UTC

COMPANY/PUBLICATION: SFARA

Company: Sfara

Job Description: Content Marketing Writer & Social Media Specialist

Part Time (50%) or Temp-to-Perm

Work from Home

OVERVIEW

Seeking a mid-level self-starter (and finisher) with experience in social media marketing and content creation. This is a work-from-home position, so all applicants must possess a high level of personal discipline and ambition.

Ideal for someone with journalism experience who has switched to content and digital marketing. Must be an outstanding writer and communicator with a keen eye for story and story structure, particularly for business audiences with varied interests, needs and goals.

Content is generally developed as a group, written as an individual, but then edited again in collaboration. So ability to work as a team, think critically, and contribute conceptual ideas is vital, while also not taking ownership and critique too personally.

This role will also be responsible for fundamental social media marketing and asset management, with outstanding opportunities for growth.

Responsible for developing and maintaining the content creation calendar, as well as developing plans and strategies for reaching (awareness, lead gen, engagement) various target audiences through social media, digital marketing and other content marketing channels.

Sfara is an established technology startup focused on safety-of-life solutions, with experienced leaders, offering an opportunity to grow and prosper.

RESPONSIBILITIES:

The majority of the job is to develop content that motivates engagement and then to get that content in front of appropriate, targeted audiences. Strategies, tactics and execution of content must be strategic in nature and appropriate to the B2B audiences we are attracting. Reports to the senior director of marketing.

Digital and social management & strategy

Oversee and manage Sfara’s social media assets, including strategy, content development, posting, boosting posts and analytics.
Get to know our target audiences and write content appropriate to their needs.
Turn technical and marketing content into compelling stories for B2B consumption.
Make recommendations on the appropriate social and digital channels to use, and what content or content type is appropriate to each.
Develop unique ways to reach difficult-to-reach audiences.
Present recommendations and results to the Director of Marketing.
Measure and monitor the success of digital strategies.
Respond to social media comments and direct messages.
Stay up to date with the latest social media practices and tech advancements.
Monitor SEO and user engagement and suggest content optimization.
Distribute content through our PR distribution tool and send targeted emails to relevant journalists.
Engage in social listening and report results.

Writing & content creation

Write effective content across many tactics and formats: social posts, blog articles, video scripts, white papers, web pages, training and marketing materials.

Develop and maintain content/messaging guidelines, roadmaps and social calendars.

Able to combine a headline with an image to create interest and additional meaning or understanding.
Must be good at one of the following and great at the other (although being great at both is certainly a plus):

Come up with highly effective conceptual ideas for content that attracts audiences.
Write clearly articulated content using straight-forward, concrete language that is well structured and adheres to basic copywriting principles.

Conduct online research to identify habits and build personas of targeted groups, as well as keep an eye on the competition.

Ability to assist with the editing of own work and that of others.

An eye for design is a plus.

WHAT IF YOU DON’T HAVE EVERYTHING WE’RE LOOKING FOR?

We’re reasonable people. The job market is tight. Nobody is getting everything they want in a candidate. If you take a look at yourself and determine you’ve got the experience, plus what it takes to step up in areas where you aren’t as strong, then apply. We’ll give you a look. If there is a preference on skillsets, it would be for someone who effectively works the social media and content marketing landscape, is a good conceptual thinker, and a reasonably decent writer (with the capability to grow under supervision).

PORTFOLIO REQUIRED

A portfolio of work is required and is the most important consideration. Please submit a portfolio or a link to a portfolio page with your application. See also below.

CORPORATE MARKETING WORK REQUIRED

We develop materials that sell technology products and help people use those products in the corporate environment. We're looking for a person with experience in or servicing the corporate world. If your background and portfolio is mainly geared toward local businesses and organizations, this role is most likely not compatible with your experience.

REQUIREMENTS:

1-3 years experience in a social media, content or digital marketing role.
1-2 years additional experience in a communications role.
Excellent knowledge of Facebook, Twitter, LinkedIn, Youtube, Instagram, Google+ and other social media tools.
Good understanding of social media KPIs.
Excellent multitasking skills and ability to switch focus when priorities change.
Detail oriented and a self-starter.
Critical thinker and problem-solving skills
Good time-management skills
Degree in Marketing, Communications, Journalism or other relevant field

JOB SUMMARY: