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Remote Marketing Copywriter wanted | $40 per hour

Added 2020-12-10 19:12:22 +0000 UTC

COMPANY/PUBLICATION: ELVTR (US/CAN)

This is a remote part-time (contract) position at one of the fastest-growing online education companies.

ELVTR is an online education platform for the new era. We produce and sell 100% live online business courses taught by the world's leading experts.

We are seeking a Marketing Copywriter (Paid Social Ads) responsible for developing social media and digital ads for online courses. Expertise and proven track record of success in strategizing, conceptualizing, and creating high-quality static and video content for paid social media required. This role also requires the ability to translate marketing and product strategies into effective, high-performing campaigns that effectively engage targeted audiences, drive customer acquisition, and maintain consistency across all touchpoints. The ideal candidate is in the know of new trends, techniques, tools, and best practices across social media platforms.

RESPONSIBILITIES:

Brainstorm and write persuasive and clear copy for paid social media ads (Facebook, Instagram) that drive business results and support key user acquisition initiatives while maintaining the ELVTR voice and values.
Collaborate with course producers to strategize what content works best to convert and develop different messaging for different courses and different audiences.
Collaborate with designers to ideate new visuals and take them from rough thoughts to clear, concise, finished ads.
Understand media channel objectives and goals to ensure optimal ad performance and take data from previous ads and improve the creative to optimize performance.
Research our consumers and competitors to find the best way to present our courses to various target markets on different platforms.
Develop a deep understanding of our target audiences’ mindsets, attitudes, & behaviors to inform strong creative development.
Help to develop creative and strategic frameworks to test and push best-in-class social execution.

SKILLS & QUALIFICATIONS:

Based in the US or Canada, native English speaker.
3+ years of paid marketing (ads) copywriting and conceptual experience at an agency or client-side direct-to-consumer creative team.
Experience working with internal and external international creative teams and freelancers.
A portfolio that shows compelling and effective social media ads.
Graphics skills and the ability to produce ad visuals without engaging designers is a significant plus.
Highly conceptual and has a love for language, thinks strategically and takes pride in understanding the consumer and what motivates them to act.
Proficient understanding of performance marketing channels, A/B testing and user acquisition KPIs.
Driven by details. You’re meticulous, thorough, and enjoy being extra-precise.
Ability to work in the early morning hours (US) to ensure overlap with team members based in Europe.

CONDITIONS:

This is a part-time contract position with the potential to become full-time within the next 3-4 months;
$40/hour rate;

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.

ELVTR is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment.

JOB SUMMARY: