Remote Content Writer wanted | $80-$86 per hour

COMPANY/PUBLICATION: TARGETCW

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

As a key member of the Content Marketing team within Enterprise Marketing, you will be responsible for writing content that conveys Coursera’s leadership role in equipping businesses, governments, and campuses with the skills to navigate digital transformation and the post-COVID economic landscape. You will also manage the development of campaign kits to accompany assets to help us effectively promote and distribute our content.

RESPONSIBILITIES:

• Write informative long-form content that establishes Coursera’s authority and thought leadership, including ebooks, white papers, blog posts and emerging content needs
• Develop campaign kits with secondary assets that accompany long-form content, including slideware,
• case studies, and visual sales collateral in partnership with creative
• Conduct in-depth research in the form of interviews and third-party research to inform and support
• content assets
• Edit and revise content drafts based on feedback from key stakeholders
• Manage language translation of content for international markets
• Ensure all content is consistent with Coursera’s messaging, style, voice, and tone

BASIC QUALIFICATIONS:

• 5+ years experience of content writing, preferably for a B2B or technology audience
• High-quality portfolio across a range of mediums such as eBooks, whitepapers, blog posts
• Demonstrated history of creating compelling content tailored to goals, audience and messaging
• Ability to write content that reflects established brand guidelines for voice and tone
• Experience developing strong cross-functional relationships across marketing and sales
• Ability to manage multiple projects simultaneously
• Passion for helping institutions transform lives through access to education

PREFERRED QUALIFICATIONS:

• Bachelor’s Degree in English, Communication, Journalism, or equivalent field
• Ability to convert raw data into engaging insights
• Graphic design or web development experience

Please submit an updated version of your resume for immediate and confidential consideration. Thank you!

JOB SUMMARY:

• Looking for: Content Writer
• Location: Remote
• Compensation: $80-$86/hour

CONTACT INFORMATION:

Original job posting: Click here

Website: http://www.targetcw.com/