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Remote Copywriter wanted for health and fitness coaching business | $45-$100 per hour

Added 2021-11-04 21:26:18 +0000 UTC

COMPANY/PUBLICATION: IMPROVEU

The primary role of the Copywriter is to write high-converting digital marketing materials. As a part of our marketing team, you will report to our CEO and you will have the opportunity to showcase your broad set of copywriting skills to a large audience! Your main role will consist of coming up with new marketing angles, and writing copy for Facebook ads, google ads, landing pages, VSL's & sales pages. You'll be working closely with our various teams to produce the best possible ads to bring more clients into our community and writing copy for various brand assets.

ABOUT IMPROVEU

We are ImproveU-- we enhance lives through unique nutrition and exercise programs to achieve personal goals and we are growing by the day. Our mission is to transform the lives of millions through the same movement, nutrition, and lifestyle habits that have transformed ours. We are dedicated and intentional in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core values are the backbone of our business and guide our hiring process: we are Accountable, Inspirational, Aligned, Disciplined, Transparent, and Results Oriented.

PERFORMANCE OBJECTIVES

Work with the team to come up with big ideas and write direct response promos along with all the supporting copy (dedicated emails, order forms, upsells, ad copy, etc.).
Strategically and tactically improving our existing offers & assets for performance and a more direct customer journey.
Write online marketing campaigns in a fast paced, goal-oriented team-environment Collaborate on ideas for online campaigns Report on various efforts Learn internal systems used for campaigns. Understand the nuances of writing copy across various platforms and mediums
Write FB Ads copy, and video scripts for facebook ads videos that will grab people’s attention, following the formats that work in the fitness industry.

KEY COMPETENCIES

The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.

At least four years of experience in a similar role (with a strong focus on direct response) Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
Write original copy and edit content for a range of marketing and communications materials
Collaborate with a team of media buyers, marketing strategists, and creative staff from concept development to delivery of final marketing campaign
Present copy concepts and final deliverables to internal team
Revise copy based on internal and client feedback/direction Proficient in Google Creative suite: Docs, Sheets & Drive Proven ability to work independently to set priorities, plan work programs, meet deadlines and manage time effectively. A strong understanding of how to achieve compelling, effective copy, but still stay within

ImproveU’s brand guidelines Excellent written and verbal communication, and interpersonal skills Results-driven. You must be competitive, always looking to beat existing results You have a minimum 4 years of copywriting experience, ideally in a fast-paced startup or agency based role

EDUCATION AND EXPERIENCE

Bachelor’s degree in journalism, english, communications, or related discipline
Minimum 4-5 years professional copywriting experience with solid portfolio of work
Exceptional writing and research skill
Excellent organizational skill and multitasking ability
Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
Social media or content marketing experience a plus (preferred)
Proofreading experience and familiarity with standard style guides a plus (preferred)
Experience working with content management systems, WordPress, etc. (preferred)
Familiarity with marketing principles, such as web advertising, direct response marketing, and performance analysis
Strong organizational skills to manage multiple projects in a fast-paced, deadline-driven environment.
Close collaboration with team members is a must; communication is vital in this role Superb attention to detail

PHYSICAL REQUIREMENTS

Ability to spend prolonged periods of time standing, sitting, or walking Must be able to lift at least 25lbs Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, ImproveU recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to

laurenw @erinandsarit.com. Already a ImproveU candidate? Please connect directly with your recruiter to discuss this opportunity.

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