Brand Writer wanted (equity, economy and environment) | $5,000

COMPANY/PUBLICATION: ECOTRUST

Deadline: 15 April 2022

Ecotrust Request for Proposal: Brand writer to support the development of the Ecotrust brand

Application Deadline: April 15, 2022

Anticipated Timeframe for Contract Work: end of April - May 13

Accessibility: Our goal for this RFP is to be as minimal a burden as possible for all applicants. We encourage you to keep your response concise.

Background: Ecotrust is a 31-year-old nonprofit organization that works at the intersection of equity, economy, and the environment across a region from Northern California to Alaska. Our mission is to inspire fresh thinking that creates economic opportunity, social equity, and environmental well-being. As such, our brand and creative storytelling have been critical elements of Ecotrust’s mission, as well as tools to support our programmatic work.

In 2021, Ecotrust completed a Strategic Plan to provide a roadmap for our mission impact over the next five years. The plan affirms the direction that Ecotrust has been coalescing around since about 2016 when we began to directly address barriers to racial and economic justice (including those perpetuated through our work and in our workplace) and the climate crisis. Our Strategic Plan includes six goals: become an anti-racist organization, advance regional climate resilience while centering the needs of and learning from frontline communities; build broadly shared, intergenerational wealth for our region’s communities; advance changes to lands and waters stewardship that are ecologically and culturally restorative, and racially and economically just; build and maintain a culture of belonging; and foster a resilient business model, which includes a strong Ecotrust brand.

The last goal includes direction to develop new brand materials that present a clear, compelling identity to the world in terms of who we are, what we do, why we do it, and why our work should be funded. We are engaging a brand writer to contribute to these new brand materials.

SCOPE:

The deliverables for this contract will be finalized with the brand writer. Deliverables will include:

• Draft “About Ecotrust” copy block of 5-7 sentences, includes up to three rounds of revision after feedback 
• 3-5 supporting messages that could be spoken or used in writing, includes up to three rounds of revision after feedback
• Tagline ideation including a 10-20 sample tagline exploration

Budget: $5,000

Selection Criteria:

We will select a brand writer based on the following criteria:

• Demonstrates ability to create impactful communications that connect with a diverse audience that includes Black, Indigenous, and communities of color; frontline and impacted community members; nonprofit, government, tribal, and other project partners; and donors/funders.
• Agreement to a limited discovery process and willingness to work with existing background information, including Strategic Plan, brand insights, and established creative brief
• Commitment to justice, equity, diversity and inclusion and strength of response to the equitable contracting questionnaire below
• Ability to deliver within stated time frame
• Experience (professional and/or lived) with aspects of Ecotrust’s 3E (equity, economy, environment) work, such as lived experience of inequities.

RFP Submission: Please email the following to Doe Hatfield at dhatfield@ecotrust.org

• Equitable contracting questionnaire (here)
• Summary of availability and brief description confirming your ability to meet our deadline
• Brief statement about how your skills and experience line up with this project
• 3-5 work samples produced within the last three years
• 1-2 references of past clients

If you have any questions about the RFP or how to apply, please email dhatfield@ecotrust.org.

CONTACT INFORMATION:

Questions / applications: dhatfield@ecotrust.org

Website: https://ecotrust.org

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