Content Writers wanted (finance) | $350 to $450 per article

COMPANY/PUBLICATION: MINT STUDIOS

As a content writer, you might have faced these issues:

• If you’re a freelancer, clients not paying on time (and trying to negotiate your fee)
• Clients or your company not adding your name to your published pieces (which makes it hard to provide samples)
• Clients or your company not offering in-depth feedback (which makes it hard to improve and grow as a writer)
• Clients or your company not sharing the results of your work (knowing how much traffic and customers your content brings in helps you learn about strategy, which helps improve your writing and showcase your work)

At Mint Studios, we’ve all been writers.

I, Araminta, founder and manager of Mint Studios, started out as a content writer at a fintech company, and worked my way to becoming a content strategist.

Everyone in the team starts out as a writer and only goes on to become a strategist once they’ve mastered the writing side of our work.

At Mint Studios, we are writer-led. We understand that a content agency cannot operate without its writers and that writers are at the core of our service offering. We know that writers are not machines, designed to churn out as many blog posts as possible.

As a writer with Mint Studios, there are five core pillars we focus on to help you as a writer:

YOU’LL HAVE FLEXIBILITY

Whether you work with us as a freelance writer or are full-time, you’ll have the flexibility to work in your own hours and remotely.

At Mint, all writers have the flexibility to work in their own time, whether that’s in the early hours of the morning, or late at night. As long as content is delivered on time (and there is always wiggle room, we don’t believe in last-minute and fixed deadlines — we write content, we don’t save lives) and communication happens smoothly, we don’t care when you work.

Our team is also 100% remote, with people currently scattered across the UK, Europe and Africa.

For example, Michelle, our content strategist, prefers working in the afternoons and evenings during the summer because it gets far too hot at midday where she lives.

YOU’LL BE PAID ON TIME

As writers and freelancers ourselves, we know how important and valuable it is to be paid quickly. It helps with money management, forecasting, and is just good business practice.

At Mint, we pay within 24 business hours of receiving an invoice.

YOU’LL GROW AS A WRITER

If you love writing and want to become a serious writer, then you’re likely always looking for ways to become a better writer.

Books and courses can only take you so far — the best way to improve your writing is to learn by doing and putting in practice actionable and constructive feedback. At Mint Studios, we read everything you’ll write, and each article you create will get proper feedback.

And we’re not talking vague feedback like “can you make this less confusing?” or “this doesn’t sound right”. We try to make our feedback to the point and we’ll always look for ways to improve the article ourselves (so you’re not left coming up with alternatives alone). We keep our feedback constructive, so you won’t get mean comments in the edits and you’ll also get positive encouragement.

YOU’LL MAKE AN IMPACT (AND PEOPLE WILL ACTUALLY READ YOUR ARTICLES!)

At Mint, you’ll be writing content that helps companies acquire customers. That means a few things:

• Real people will actually be reading your content (and making a purchasing decision based on what you write)
• We’ll let you know how many customers your articles have brought in.

As writers ourselves, we know how rewarding it is to know that people are reading your articles and that these are influencing the decisions they make.

We have an internal Slack channel where we’ll share the numbers with you every week, and you’ll probably be in the Slack channel with the client as well so you can see for yourself.

The type of content create is very focused on Bottom of the Funnel content and customer acquisition. Here is a screenshot of results we brought in for a client (you can read the case study here)

You’ll be part of the content strategy journey and will be able to see how your articles are helping clients grow their businesses and improve their content.

YOU’LL HAVE ALL THE INFORMATION NEEDED AND BUILD A LONG TERM RELATIONSHIP WITH THE CLIENT AND PRODUCT

When You Work With Mint, You’ll Be Sent As Much Information As Possible To Help With Your Writing, Including

Forget about three sentence briefs and no information at all on the product or what you need to write about.

• A Notion page, where you can read about the client’s content strategy, access their Style Guide and information their product, target market, etc
• Each article we send you will include a recording of an interview with an expert, which means you won’t have to spend hours doing research on obscure topics on Google
• Depending on the complexity of the article, we might add a video recording from the strategist with ideas on how to approach the article.

You’ll always be able to send in questions and ask for clarification. We try to offer as much support as necessary to ensure the writing process is smooth.

We tend to work with clients for 6 months+, ideally for multiple years. Which means you won’t have to deal with constantly switching client products: you can take the time to get to know the client, the client’s product and their strategy.

ABOUT

Read on to find out a bit more about who we are as an agency and the kind of articles you’d be writing with us

Interested.

WHO WE ARE

Mint Studios is a content marketing agency that helps fintech companies turn their blogs into customer acquisition channels. We highly recommend reading this post to understand more why I (Araminta) set up this agency and what our approach is:

Why I Set Out to Build a Fintech Content Marketing Agency

Our main differentiation point from other agencies is that we create content that is optimised for conversions and leads, not just traffic.

Although we only work with fintech companies, these range from crypto, to budgeting apps, to enterprise payments companies and consultancies. You won’t be writing about the same topics over and over again.

Important: you don’t need to have a background in finance or fintech to work with us. What we really care about is if you take the time to put yourself in the reader’s shoes, if you take the time to understand the product, what differentiates it from competitors and how they help customers.

This type of work is not for someone who just wants to bang out quick blog posts and not get involved with the team. Creating one blog post requires a lot of collaboration — that’s what it takes to create high-quality articles.

• You first will have to fill in a questionnaire, where you answer questions about what you think the reader wants
• Once that’s reviewed, you’ll write the first draft
• Once that’s reviewed, you’ll write the second draft

WHAT IS BOTTOM OF THE FUNNEL (BOFU) CONTENT?

Essentially, it’s content that sells specific products and turns readers into customers. For example, for a digital business bank, we would want to rank for “best business bank”. This is a lot more useful than ranking for Top of the Funnel content (TOFU) like “best business books”.

WHAT ARE SOME REAL EXAMPLES OF BOFU CONTENT?

Below are some examples of BOFU pieces of content that we’ve written, and are the type of posts you’d be writing. As you’ll see they often involve including case studies and explaining features in detail. They will require deep understanding of the product, which is usually a lot more fun and interesting.

In order to understand the topic/product well, we’ll send through a recording of an interview with an internal expert at the client’s company.

HERE ARE SOME EXAMPLES OF BOFU CONTENT

• Now that Yolt is closing down, what are my budgeting app alternatives? (this article generated 3x the daily sign ups from the day it was published)
• Business Bank Account Comparison in Australia (The Top 6)
• Payhawk vs Spendesk vs Soldo vs Jeeves: Which One’s Best for You?

We recommend reading this article to get a feel of what BOFU is: What is BOFU (Bottom of the Funnel) Content and Why Is it Important?

We’re writing to sell, which means the articles we produce are not news articles to inform, and are not blogger-style article to entertain. That means we don’t like fluff. We want to stay away from introductions that start with “Owning a business can entail a myriad of financial transactions — many of which may require more cash than you have on hand”

EXAMPLES OF INTROS WE LIKE

• “In a recent announcement, Yolt revealed their decision to close down their budgeting app.”
• “If you or your employees have started using their own credit or debit cards to pay for company expenses, then you know what that means: it’s time to get a business credit card.”
• “At XXX, many of us have first-hand experience getting financing for our companies.”DOING INTERVIEWS

Some of the pieces of content will require knowledge of a product or its features. That’s why some of the articles will be based on interviews with subject matter experts within the client’s company. We’ll usually do the interviews and send you the recording (or you’re welcome to join on the call), and if you’re up for it, you’re also welcome to do the interviews yourself at a later date.

THIS IS ORIGINAL CONTENT

It’s important for us to reiterate that we are aiming to write original content. That means, content that hasn’t been written before. A lot of the articles will be based on interviews and will require understanding a product in-depth — not researching on Google. 80% of the articles we write are based on an interview with a subject matter expert. You can read more about why we do this here:

Why You Should Create Content Based on Interviews With Experts

Requirements

REQUIREMENTS: WHAT ARE THE SKILLS WE VALUE?

• Flexibility. You’re comfortable with change. We may have to change the clients you write for based on need. Though we’re not a fast-paced environment, we are constantly innovating and striving to improve our systems and processes as are the companies we work with.
• Responsibility. We expect you to adhere to our guidelines, turn in your articles on time (or let us know asap when you need to change a deadline), double check your research for articles that are not interview based, and only use research from original, trusted and recent sources.
• Continuous Learning. We value the love of learning over experience. At the beginning, you may have to reverse engineer our published articles to best learn our style. We don’t write top of the funnel articles, like “What is Fintech”. We write pain point SEO and value specificity. We get deep into the benefits and advantages of a clients product features so potential customers can understand if it’s the right product for them. The more specific the writing, the better and more effective to turning readers into buying customers.
• Empathy: writing to sell means you constantly have to put yourself in your reader’s shoes. This is a lot easier if you love digging deep into people’s pain points and human psychology.
• To the point: our writing is very much to the point since we’re writing to sell, not to entertain.
• Open to feedback: like most industries, you become a better writer by taking and implementing feedback!
• Responsive: some pieces of content will require back and forth.
• Curiosity: it helps if you like finance, fintech and are curious about the sector.

Benefits

BENEFITS OF WORKING WITH US

• We pay £285 ($350) per article to begin with, and once you’re trained on our methodology and are a proven good writer (this usually takes 4 - 6 articles) we then go to the next stage, where we pay £345 ($450) per article.
• If you pass our “probation period”, we can offer a long-term contract (at least 6 months). We can also offer a full-time position if you’re interested.
• We pay quickly — on the same day you issue the invoice
• You’ll have a chance of learning about content strategy and learning how to turn readers into leads
• You’ll have the opportunity to grow: we only hire content strategists from within, and we’re always looking for strategist. So it’s a great oppotunity to become a content strategist.
• There’s no strict word count, but articles are usually 1,500 - 2,500 words

If your application is successful, we’ll reach out to you for a short call and a paid written test.

CONTACT INFORMATION:

Applications: Via the webform

Website: https://www.mintcopywritingstudios.com/

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