Remote Senior Writer wanted (oil and gas company) | $70 to $80 per hour

COMPANY/PUBLICATION: SGF GLOBAL

Oil & Gas Company

Hours: 8:00am to 5:00pm

Salary: $70 - $80 per hour, based on experience

W2 employ. type - 1 year contract

Open to fully remote but prefer in the CST time zone, if candidate is in Houston, TX will go to office.

DESCRIPTION/COMMENT:

As part of a collaborative team, the Senior Writer works closely with Managers, product champions, field engineers, and technical subject matter experts to develop clear, compelling copy for customer-facing print and digital collateral. Senior Writers function as subject matter experts (SMEs) for writing and editing within the company.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

• Understand Company business goals and key differentiators as well as competitors’ offerings and key differentiators
• Understand market information and product features presented by the Managers, Product Champions, and/or technical SMEs
• Working with Managers, Product Champions, and technical SMEs, assist in writing campaign creative briefs:
• Clearly state the marketing objectives in support of the businesses’ objectives
• Determine the target audience and the audience insights that help our marketing efforts best appeal to that audience
• Craft how we position this campaign in the market
• Identify any inputs or constraints on campaign execution
• Working with MarCom Managers, Product Champions, and technical SMEs and the creative team, contribute without supervision to creating campaign plans
• Develop key messaging and overall story
• Contribute creative ideas to the campaign strategy for various marketing channels and marketing collateral types
• Collaborate on design concepts, including tone of voice and campaign look and feel
• Inspire creativity, innovative thinking, and focused effort in developing strong messaging
• Take the lead in exploring new, impactful messaging directions and channels, while adhering to Company brand standards and best practices
• Apply versatile communication and problem-solving skills to respond to changing market trends and competitor marketing initiatives and messaging
• Write marketing collateral without supervision that includes but is not limited to product sheets, posters, case studies, technical reports, product or service webpages, e-mails, industry articles, thought leadership articles, video or animation scripts, LinkedIn and other social media promotional posts, and marketing campaign messaging
• Upload new content as needed in Sitecore content management system (CMS)
• Optimize content strategy based on digital consumption trends and SEO keyword research
• Update existing product or service webpages to ensure SEO best practices are applied across published content given evolving marketing messaging
• Manage assigned projects and work with others on the creative team to ensure timely completion of marketing collateral that meets or exceed stakeholder expectations and that is on-brand and to our editorial quality standards
• Work with stakeholders and the assigned Art Director to provide clear direction to the creative team at the start of a project and follow through by mentoring writers, helping to guide their efforts and maintain communication and brand standards through the review process
• Mentor junior colleagues through per reviews, one-on-one mentoring, knowledge sharing, and/or hosting structured training sessions

QUALIFICATIONS:

• At least 8-10 yrs. experience, preferably in O&G industry
• Experience writing for a technical industry, preferably in a B2B environment
• Knowledgeable of energy industry terminology
• Knowledgeable on the Chicago Manual of Style
• Experience with project management systems
• 5–9 years’ experience in professional writing/editing/communication, web writing, marketing, and working with creative teams, and project management
• Creative Thinking—Bring compelling new ideas to persona-based campaigns.
• Proficient with Microsoft Word or similar word processing software, along with basic computer skills
• Knowledgeable of basic HTML or CMS experience
• Knowledgeable of SEO optimization and keyword research tools
• Excellent understanding of writing workflows
• Skilled in writing initial drafts or marketing collateral for review by more experienced writers or technical SMEs with close supervision
• Knowledgeable of the current marketing landscape, including news, trends, software, etc. and how that affects marketing and content strategy
• Familiarity of CMS—Ability to upload and create new content.
• SEO Knowledge—Understand search engine optimization (SEO) best practices, keyword research, and familiar with reviewing Google Analytics dashboards in Data Studio to adjust messaging.

Learn more at: https://www.asikcloud.com/external/candidates_ext.aspx?_jobid=57583

CONTACT INFORMATION:

Original job posting: Click here

Website: https://sgfglobal.com/

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