B2B Content Marketing Writer wanted (healthcare) | up to $1 per word

COMPANY/PUBLICATION: TEBRA

Tebra is seeking a world-class business to business (B2B) Content Marketing Writer with a profound understanding of healthcare operations and the unique needs of independent healthcare providers. This role is designed for a strategic thinker and skilled communicator who excels in creating content that resonates with our core audience – doctors and healthcare providers operating in independent practice environments. 

You have a deep understanding of how to design engaging webinar decks, script webinars that captivate and educate, craft persuasive landing page copy, and develop email promotional sequences that maximize webinar attendance. Additionally, transforming complex medical billing information into accessible infographics and information sheets is crucial.

 
YOUR AREA OF FOCUS

• Write content that addresses independent healthcare providers' pain points and aspirations, leveraging insights into their daily challenges and technology adoption hurdles.

• Translate complex healthcare information into accessible, actionable insights for information sheets and infographics.

• Craft engaging, informative webinar decks and scripts that captivate and educate healthcare professionals, focusing on the benefits of our technology solutions in addressing their operational inefficiencies.

• Create persuasive landing page copy and email promotional sequences designed to maximize webinar attendance and engagement.

• Utilize SEO keyword best practices to ensure all content is discoverable and ranks well on search engines, driving targeted traffic to our digital assets.

YOUR PROFESSIONAL QUALIFICATIONS

• Proven experience in B2B content marketing, specifically within the healthcare sector, with a portfolio demonstrating expertise in webinar production, email marketing, landing page optimization, and resource library creation.

• Deep understanding of the independent healthcare providers, including their reliance on technology, administrative challenges, and desire for more efficient practice management solutions.

• Ability to quickly adopt a writing style that is professional, informative, and specialized, employing a tone that is confident, authoritative, and tailored to a healthcare and technology-savvy audience.

• Proficiency in design and multimedia tools, including Google Slides and Canva, with the ability to independently design visually compelling webinar decks and promotional assets.

• Creativity, empathy, attention to detail, and strategic thinking, with a commitment to producing high-quality content that meets the needs and exceeds the expectations of our target audience.

ABOUT TEBRA

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra.

Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.

 
OUR VALUES 

• Start with the Customer: We get to know our customers - and their patients - and look at the world through their lens.

• Keep It Simple: Healthcare is too complex. We aim to simplify it for everyone.

• Stay Entrepreneurial: We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

• Better Together: We are diverse, humble, and collaborative. We put the team first and win together.

• Celebrate Success: Life is short and joy is underrated. We take time to have fun and celebrate success.

PAY RANGES

1. Webinars

• $45-$75/hour

• 20-25 hours

• Deliverables include a webinar deck and script (approximately 20-22 hours of work).

2. Email

• $45-$75/hour

• 2-4 hours

• Writing email nurtures to go along with a marketing campaign.

3. Landing page

• $45-$75/hour

• 3-5 hours

• Landing pages that include conversion rate optimization and SEO best practices for resource downloads and to book demos.

4. Copywriting web page

• $250 to $500

• Includes copy that is optimized for SEO (we will provide keyword research) and our target audience; any research that needs to be conducted.

5. Information sheet / Worksheet

• $210 to $350

• Includes copy based on interviewing SMEs, deep understanding of corresponding Tebra products, external research.

6. Infographic

• $150 to $350

• Includes breaking down proprietary and industry stats along with recommendations pulled from internal and external research.

4. eBook

• $1 per word (typically around $3,000)

• Includes breaking reading survey data, interviewing SMEs, and callouts to data visualizations.

We understand that there may be assignments that fall outside of the above buckets. In those cases, rates will be determined according to negotiation and our discretion.

Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

California residents who apply or are recruited for a job with us: please carefully review our California-specific Privacy Notice under the California Consumer Protection Act here: https://www.tebra.com/privacy-policy/california-supplemental-notice/

If you would like to report a fraudulent Tebra job posting, please contact us at talentacquisition@tebra.com and consider reporting your experience to the FBI's Internet Crime Complaint Center or the Better Business Bureau to help keep others safe online, too.

CONTACT INFORMATION:

Original job posting: Click here

Website: https://www.tebra.com/

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