Remote Copywriter wanted (brand narrative, website copy) | $60 to $80 per hour
Added 2024-04-04 16:20:58 +0000 UTCCOMPANY/PUBLICATION: KEHOE DESIGNS
Looking for a Copywriter with 5+ years of experience, who is able to provide an overlap of +/- 3 working hours with CST. The first phase of the project will likely last 4-6 weeks, 10-20 hours a week, and will likely move to 2-4 hours a week after that.
PROJECT SCOPE:
The role of a Copywriter is pivotal in shaping our brand's narrative and captivating potential clients. As a Copywriter, you'll spearhead the revitalization of our website copy, infusing it with freshness and persuasion while remaining true to our brand essence. Your mission entails helping our brand express our core statements and values, including mission statement, purpose, value proposition, vision/promise statement, values, tagline, and positioning statement.
SUCCESS:
First, your copy should captivate our CEO, instilling excitement and confidence in our brand's messaging. Second, the ultimate measure of success lies in the tangible impact your work has on our business - attracting new clientele and establishing a clear and resonant brand voice and language that sets us apart in the market. Your ability to articulate our brand's story in a compelling and persuasive manner will be instrumental in achieving
FIRST DELIVERABLES:
Updated Brand Messaging Strategy: The first deliverable involves refining and updating our brand messaging strategy. This includes wordsmithing core brand statements such as the mission statement, purpose, value proposition, vision/promise statement, values, tagline, and positioning statement to ensure they align with our current objectives and resonate with our target audience.
Revitalized Website Copy: The second deliverable is centered around revitalizing our website copy. This involves infusing the website content with freshness, clarity, and persuasion while integrating the updated brand messaging strategy. The goal is to create compelling narratives that engage visitors and inspire them to take action.
WHY KEHOE DESIGNS?
Embrace Creativity: We eagerly welcome fresh, innovative ideas and are enthusiastic about exploring new approaches. With minimal layers of approval, freelancers have the freedom to unleash their creativity and bring bold concepts to life.
Freedom to Innovate: We offer a unique opportunity to work with a brand that has a clear identity and purpose. There's ample room for freelancers to experiment and push boundaries, revitalizing the elements of our brand while staying true to our core values.
Collaborative Environment: Our team values collaboration and encourages open communication. Freelancers will have the opportunity to collaborate closely with our team, exchanging ideas and refining concepts to achieve outstanding results.
Impactful Work: This project isn't just about simple copy; it's about making a meaningful impact. Freelancers will play a pivotal role in shaping our brand's relationship with our clients, leaving a lasting impression on our audience and contributing to our overall success.
REQUIREMENTS:
Proficiency in Copywriting: Demonstrated expertise in crafting compelling and persuasive copy that resonates with diverse audiences across various platforms.
Strong Branding Background: Experience in developing and refining brand messaging strategies, including mission statements, value propositions, and taglines, to effectively communicate the brand's identity and values.
English Fluency: Both written and verbal, to effectively communicate and collaborate.
B2B Experience: Prior experience working in a B2B (Business-to-Business) context, understanding the unique dynamics and communication strategies required to engage clients and decision-makers.
Brand Design Knowledge: Familiarity with brand design principles and aesthetics to ensure that the copy aligns harmoniously with the overall visual identity and design elements of the brand.
Experience with Luxury Clients: Previous experience working for a company that specializes in project-style creative work for luxury clients, demonstrating an understanding of the unique expectations, standards, and nuances associated with luxury branding and marketing.
CONTACT INFORMATION:
Original job posting: Click here
Website: https://kehoedesigns.com/
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