Post 265: Evolutionary Bra, p2

Apparel Company Unveils Plans to Launch New Product Internationally

PRESS RELEASE UPDATED: OCT 14, 20€¥

Gdynia, Poland, (Newswire.com) -  EvolutionBras, a recent acquisition of leading US-based pharmaceutical, financial services and apparel company Nexifem, LLC announced the expansion of its EvolutionaryBra line into the international market.

The first step towards this expansion is the appointment of Elka Nilsson as Director of International Sales. Ms. Nilsson has outlined plans for scaling up into strategic markets including the U.S. as part of their international  expansion drive. "Enlarging our brand out of Eastern Europe was the next logical step for growth," says Nilsson, "We have distinguished ourselves by creating a brand that is dedicated to the anticipated needs of the modern consumer and driven by design. We are excited to launch our brand in the international market and establish it globally."

"I am so very excited at this opportunity to allow EvolutionBras to expand," said Ms. Nilsson, "I'm looking forward to women across the world experiencing the innovative design and dedication to comfort and growth that our brand offers."

EvolutionBras is a specialty luxury brand that focuses on high product quality, undeniable comfort, and custom fits for women of all shapes and sizes, ages and body types. With its acquisition, Nexifem is now the exclusive license holder for EvolutionBras’ “EvolvingFit” fabric technology in the U.S., Europe and Asia in the categories of bras, panties, daywear, shapewear, and corsetry.  Their bras are available in U.S. sizes 26-44 bands and C-LL cups, with larger sizes soon available. Besides online, EvolutionBras will sell its products through upscale U.S. retailers, including Nordstrom, Hera’s, Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, and specialty stores.

“The EvolutionBra was built on the core belief that lingerie can be both beautiful and functional,” Nilsson continues, “Designed by women for women in Eastern Europe, where the trend for larger busts is suddenly on the rise, the brand combines their innovative expandable design with feminine styling to create pieces that women can feel beautiful in and wear every day.”

Nilsson goes on to describe the unique technology that goes into the creation of every EvolutionBra. “The science of our Triple-D-printed and engineered New-Dimension Smart Fabric with built-in nanoelasticity for supernatural strength, flexibility, style, and comfort allows the EvolutionBra to literally ‘Grow With You’," she explained. The bra itself uses Braden nanobots (another Nexifem holding) with EvolutionBra’s own “proprietary machine learning algorithms” to “adjust its own dimensions - band, cups, straps - when your curves demand it.”

“Our research shows that market demand in the U.S. for something like the EvolutionBra is about to skyrocket,” Nilsson said, “With new medical technology and pharmaceutical breakthroughs soon allowing women to finally achieve the bodies they’ve always wanted, our product will be there to grow as our customers do.”

An interview with ‘Melissa’, a happy customer, seems to solidify Nilsson’s claims. “I used to think: ‘if my breasts just keep growing while my waist keeps getting tinier, I'll never be able to find bras!’ I was worried my boobs were going to need custom bras only! New ones every month!” Melissa said, “I’d keep villages of seamstresses busy sewing all my enormous bras! But then I tried the EvolutionBra and my prayers were answered! It really does ‘Grow With You’! It’s the last bra I’ll ever need!”

“The EvolutionBra is about a woman’s own efforts to see to her own real needs,” Nilsson said, “to help with the burden of the extra inches as well as her appearance, which of course is all-important in today’s day and age. The fashion for women has become, yes, strong and big…and busty. Larger bust sizes have been giving women obvious new advantages socially, at work, and in the bedroom. The purchasing of intimates is something any woman takes care of herself. Now she has a source of intimate apparel, after years of settling for a mediocre selection of off-the-rack big bra options, that will grow along with us.”

“I feel transformed!” Melissa says, “It's a relief to not feel my old bras - ones that used to fit just fine - now strangling me. The new EvolutionBra is surprisingly comfortable and roomy enough, yet still perfectly snug and supportive, no matter how big I get! It’s unbelievable, and I love it!“

Further press inquiries about EvolutionBras and its international expansion can be directed to:

Elka Nilsson, Director of International Sales

UK/Europe: +44 7551 505919

US: +1 (555) 915-2440

Contact Email:

WeGrowWithYou@EvolutionBras.com

Categories: Fashion and Apparel

Tags: apparel, bras, fashion, international, intimates, lingerie, underwear, Nexifem

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Thanks again to TopographicSociety with help on the prose, and to Horuvex and  Joyce Julep/Beetlebomb for letting GITJ intersect with “Nexifem” and “Blemish on the Curve” respectively. Also a huge thank you to AlexGTS Artist for rendering up a new Melissa; she looks so great in her new bra.